Shah Alam, June 10, 2019 – Annyeong Haseyo! K-Drama lovers know full well the thrill of anticipating a much-loved show’s comeback, and the K-community is often abuzz with chatter as they countdown to sequels filled with romance, action, horror and all things K-popular. In line with that, Domino’s Pizza is once again exciting K-fans and spicy food lovers with the dramatic comeback of the Ssamjeang Pizza! Malaysians have much to look forward to as the world’s pizza delivery expert is set to offer customers a sweet and spicy delight, along with a thrilling dash of K-Drama.
Inspired by Malaysians’ love for food, the Ssamjeang Pizza won the hearts of Malaysians and proved to be Domino’s top-seller last year. In particular, the Ssamjeang Beef Pizza was the best seller in 2018 and Malaysians thoroughly enjoyed this pizza which was in the spiciest range available. As a brand that continuously seeks to provide customers with unique and unforgettable experiences, Domino’s brought back this highly addictive product to meet Malaysians’ desire for spicy food. Give your taste buds a fiery action with the ‘So Spicy, So Drama’ and enjoy the Ssamjeang Pizza which is available in three varieties, namely Ssamjeang Beef Pizza, Ssamjeang Chicken Pizza and Ssamjeang Tuna Pizza.
The secret to Domino’s tantalising product is the spicy Korean sauce that Domino’s specially developed as a base for the Ssamjeang Pizza. Featuring a delightful blend of spiciness and sweetness, the unique Ssamjeang sauce will surely leave you craving for more after the first bite. To complete the Ssamjeang comeback, Domino’s also brought back the much-loved Ayam-Haseyo Chicken Wings, a side of chicken wings baked to perfection, featuring a delicious coating of the mouth-watering Ssamjeang sauce and garnished with fragrant sesame seeds and dried parsley. In 2018, Ayam-Haseyo was the chicken side best seller as Malaysians could not get enough of these addictive drumlets and midjoints.
Elaborating on the Ssamjeang Pizza, Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore said, “Malaysians fell in love with our Ssamjeang Pizza when we first introduced it last year, and we are thrilled to bring back this spicy excitement. Like a good sequel, we are confident that our consumers, especially K-Fans will enjoy this latest campaign as it builds on the great response to our Ssamjeang Pizza last year, while offering entertaining K-Drama action! Malaysians can look forward not just to our delicious Ssamjeang Pizzas and Ayam-Haseyo Chicken Wings, as we aim to bring the ‘So Spicy, So Drama’ campaign to life via various exciting platforms and engagements.”
She added, “In all that we do, we place our customers as our top priority. At Domino’s, we aim to continuously innovate and offer exciting experiences along with delicious, high quality products at great value. We also strive to grow our brand and ensure that each and every customer has a seamless and memorable Domino’s experience. Our success in this nation would not have been possible without the staunch support of our loyal customers who have always been the drive, inspiration, motivation and foundation of our efforts.”
Malaysians will be able to enjoy amazing value deals during the ‘So Spicy, So Drama’ campaign, with promotions such as the Ssamjeang Buddy Combo which offers 1 Regular Ssamjeang Pizza, 1 Cheesy Cheddar Stix/Mozzarella Stix, 1 Ayam Haseyo and 2 cans of soft drinks at only 39.90, offering savings of RM25.60. Customers can also purchase the Ssamjeang Super Combo, which offers 1 Regular Ssamjeang Pizza, 1 Regular Pizza, 1 Cheesy Cheddar Stix/Mozzarella Stix, 1 Ayam Haseyo and 1 bottle of soft drink at only RM54.90, offering savings of RM37.60.
For even greater value, order the 2 Pizza Deals and enjoy the Ssamjeang pizzas with extra cheese. Available from RM35.90 for two Regular pizzas, RM56.90 for two Large pizzas and RM77.90 for two Xtra Large pizzas. In addition, Personal-sized Ssamjeang Pizza is valid for Super Tuesday deals on every Tuesday from as low as RM3.90 for online takeaway orders and RM4.90 for over-the-counter orders. Ssamjeang pizza is also part of Domino’s Ohsem Hari-Hari promotion starting from RM5.00 per personal pizza.
The Ssamjeang Pizza is available in all Domino’s Pizza stores from May 20 onwards. Visit our stores, order online at http://www.dominos.com.my, or call 1300-888-333 to make an order. Take this opportunity to share photos and videos of your spicy moments with Domino’s Ssamjeang Pizza on social media and tag us with @dominosMY, #dominosMy, #DominosSsamjeang, #SoSpicySoDrama and #ItsAllAboutYou!
To learn more about Domino’s Pizza Malaysia’s Ssamjeang Pizza as well as other ongoing promotions, visit us at http://www.dominos.com.my/.
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